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Why We Decide the Way We Do
We make decisions all day long. Big ones—where to live, where to buy a house. Small ones—what to eat, what to say, which route to take home and the list goes on. Just last week, I stood frozen in front of one of my favorite restaurant menu for ten minutes, staring at many choices—only to order the exact same dish I always do at this place. We laugh at these small moments, but the truth is, this is exactly how our brain works when the stakes are much higher. We like to think
Tamuna Gabilaia
Oct 7, 20255 min read


The Performance Economy
Advice, Advice and More Advice We live in an era where advice is everywhere—reels, posts, panels, etc.; etc. We've built an entire ecosystem around giving it. But when advice becomes the thing we value most, something gets lost - real outcomes. Intel CEO Pat Gelsinger spoke often and with conviction about the company’s future. He talked about driving innovation across the business, advanced chip manufacturing and about reclaiming Intel’s leadership. You could tell he believed
Tamuna Gabilaia
Sep 9, 20255 min read


The Invisible Ceiling
Quite often people don't underperform—they hold themselves back by waiting for permission. The Invisible Ceiling We’ve run the numbers and everything seems ok from strategy to execution. Everything lines up—and still, something holds us back. We don’t ask it out loud, but the questions remain: Is this okay? Are we allowed? Should we wait just a little longer for someone to give us the go-ahead? It happens to all of us because somewhere along the way, we learned to wait for pe
Tamuna Gabilaia
Aug 5, 20254 min read


The Perfect Plan Trap
The Perfect Plan Trap is the false belief that we need to have everything figured out before we can start. But in reality, clarity comes after we take action—not before. The Illusion of Readiness Recently, I was working with a founder preparing to launch a new product. The team had spent months refining the strategy, perfecting the messaging, and analyzing every possible scenario. Yet, as the launch date approached, they hesitated. They wanted more data, more validation, mor
Tamuna Gabilaia
Jun 6, 20254 min read


The Hidden Power of Productive Disagreement
Without dissent, we all take the wrong turn A few days ago, I stopped at a red light in Georgetown and saw a Subaru in front of me. One...
Tamuna Gabilaia
May 28, 20253 min read


Motivation Follows Action: Redesigning How We Make Progress
Last week, my 19-year-old son called me complaining. He’s shooting a movie ( Camp Triple Moon ) and needed to take his final exam early....
Tamuna Gabilaia
May 7, 20254 min read


The Cost of Delay
It started with a small pain. One morning, I woke up and felt something off under the bottom of my left foot. Just a little soreness, a...
Tamuna Gabilaia
Apr 24, 20255 min read


The Blind Spot - What We Miss When We Think We’re Right
Blind spots don’t beep. They cost We all have blind spots. In life. In leadership. In business. They’re not just the things we don’t...
Tamuna Gabilaia
Apr 18, 20254 min read


The Decision Paradox - Navigating with Clarity in a Complex World
Clarity in Complexity I've been thinking about something that affects all of us daily, yet we rarely notice its impact on our success....
Tamuna Gabilaia
Apr 9, 20255 min read


Trust the Real Secret to Success
I've been thinking about what truly makes the difference between success and failure. And it always comes back to one thing: trust. If...
Tamuna Gabilaia
Apr 3, 20257 min read


Leadership Decoded: What Actually Works in the Real World
Working alongside some of the world's most successful entrepreneurs, CEOs, and visionaries for decades has revealed the core of what...

Tamuna Gabilaia
Mar 18, 20259 min read


New Beginnings
After two decades leading the World Federation of Direct Selling Associations, I’ve embarked on a new journey with the launch of Kaleidra...

Tamuna Gabilaia
Feb 6, 20253 min read
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