Tamuna is the Founder and CEO of Kaleidra Global Advisors. Her expertise is built on decades of advising and working with world-renowned CEOs, senior government officials, C-suite executives, association leaders and other stakeholders worldwide.

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Tamuna served as the first Executive Director and Chief Operating Officer of the World Federation of Direct Selling Associations (WFDSA), a role she held for over two decades. During her tenure, she led the transformation of WFDSA into a globally influential federation representing a $170 billion industry with operations across more than 150 markets. She led high-level delegations into complex international environments, engaged with regulators and policymakers and served as the industry's global spokesperson.

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Previously, Tamuna served as a diplomat, negotiating bilateral trade agreements and working on economic policy and World Trade Organization issues.

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Tamuna has long studied how perception shapes behavior, trust and decision-making. Her perspective draws on decades of observing how people respond to leadership, communication and positioning, as well as a lifelong study of color theory and visual perception and their influence on emotion, identity and behavior.

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Her interest in fashion and design has been another longstanding dimension of that perspective. She pursued studies at Parsons School of Design and is represented by Click Model Management.

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Tamuna is a frequent international keynote speaker on business strategy, global trends, consumer behavior and women's economic empowerment. Her insights have been featured in leading global publications, including Forbes Mexico, La Repubblica, El Universo and Diplomacy & Commerce.

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Tamuna serves on the Executive Board of the Organization of Women in International Trade.  She holds an MA from American University's School of International Service in Washington, DC.